Introduction: Why Fragrance Is the New Battlefield in Fabric Care In the global fabric-care market, one trend has become unmistakably clear:Consumers no longer want “clean.” They want “clean + a long-lasting luxurious scent.” Recent surveys from Euromonitor and Statista show: For retailers, distributors, and wholesalers, this shift represents a major opportunity:Luxury laundry fragrances can dramatically […]